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Sunday, May 20, 2007

USA media -- a perverse institution

What doesn't make the news

May 18, 2007 04:30 AM --

WINDSOR – Lucky the Ambassador Bridge is jammed with trucks. Otherwise, would-be media revolutionaries might storm it armed with digicams and laptops, ready to take on the corporate gatekeepers of news and information.

Here at the University of Windsor, where some 300 scholars, students and media guerrillas are revisiting Edward S. Herman and Noam Chomsky's groundbreaking "propaganda model" on the eve of its 20th anniversary, the talk is of how to take back the public agenda and make it serve the public interest instead of the corporate bottom line.

As Sut Jhally of the University of Massachusetts put it in his galvanizing keynote speech, the "absences'' are what hurt.

"What doesn't make it in (the news) is more important than what makes it in," said the executive director of the Media Education Foundation.

In Herman and Chomsky's Manufacturing Consent: The Political Economy of the Mass Media, the authors proposed their propaganda model as a way of understanding how the mass media "filter" the news through five sieves.

Stripped down for purposes of, as Chomsky would say, typical media "concision," they are: ownership interests, advertiser concerns, the nature of journalists' sources, flak (or negative feedback) and ideology.

No recent failure of the media has been more spectacular than that during the run-up to the U.S. invasion of Iraq, when they marched in lockstep to promote the weapons of mass destruction lie.

Few journalists ventured outside the Pentagon for their information. Those that did and dug up contrary evidence, or lack of it, were confined to back pages, marginalized or scorned.

The facts underreported because of media filters "are the inconvenient and larger truths that the Herman-Chomsky model forces us to confront and challenge,'' said Valerie Scatamburlo-D'Annibale, an associate professor here.

(For the record: The Star was the only major metro daily in Canada not to back the war on Iraq. It has however endorsed the Canadian "mission" in Afghanistan.)

Noting that both the New York Times and Washington Post eventually apologized for their shoddy reportage, Herman said, "The ink had hardly dried when they were doing the exact same thing with Iran."

This is why New York-based Danny Schechter of talked of media "war crimes." He cited historical examples of indictments of media – from Tokyo Rose after World War II to radio stations in Rwanda.

Reminding his audience that the Nuremberg trials were really about "crimes against peace," he said, "We have the right to demand accountability.

"This is a story about crime, collusion and complicity between media and government."

Hyperbolic, perhaps. But a case could be made.

Here's the thing: Unlike, say, during the U.S. invasion of Vietnam, this time the media are entwined with the government as ground zero for protest.

Activists are working to change how the media cover stories. Among them, Toronto's Isabel Macdonald, who in Haiti opened some journalists' eyes to the 2004 overthrow of the democratically elected Aristide government – a coup the Paul Martin government backed.

"Manufacturing Consent changed how (younger) generations saw media as a target for dissent," observed Judy Rebick, a lifelong Canadian activist and founder of

In fact, said Colin Sparks of the University of Westminster in London, England, "The mass media are not only the enemy, but also the battleground."


Hard-Wired for Moral Politics:

Neuroscience and Empathy

by Gary Olson
May 20, 2007

The official directives needn’t be explicit to be well understood: Do not let too much empathy move in unauthorized directions.

Norman Solomon

The way we are educated and entertained keep us from knowing about or understanding the pain of others . . .

—Robert Jensen

The nonprofit Edge Foundation recently asked some of the world’s most eminent scientists, “What Are You Optimistic About? Why?” In response, the prominent neuroscientist Marco Iacoboni, cites the proliferating experimental work into the neural mechanisms that reveal how humans are “wired for empathy.”

Iacoboni’s optimism is grounded in his belief that as these recent findings in experimental cognitive science seep into public awareness, “. . . this explicit level of understanding our empathic nature will at some point dissolve the massive belief systems that dominate our societies and that threaten to destroy us.” (Iacoboni, 2007)

Only five years earlier, Preston and de Waal predicted that science is on the verge of “an ultimate level description that addresses the evolution and function of empathy.” (Preston, 2002)

While there are reasons to remain circumspect (see below) about the progressive political implications flowing from this work, a body of impressive empirical evidence reveals that the roots of prosocial behavior, including moral sentiments like empathy, precede the evolution of culture. This work sustains Noam Chomsky’s visionary assertion that while the principles of our moral nature have been poorly understood, “we can hardly doubt their existence or their central role in our intellectual and moral lives.” (Chomsky, 1971, 1988; 2005)

The emerging field of the neuroscience of empathy parallels investigations being undertaken in cognate fields. Some forty years ago the celebrated primatologist, Jane Goodall, observed and wrote about chimpanzee emotions, social relationships, and “chimp culture” but experts remained highly skeptical. Even a decade ago, scientific consensus on this matter was elusive, but all that’s changed. According to famed primate scientist Frans B.M. de Waal “You don’t hear any debate now.” In his more recent work, de Waal plausibly argues that human morality—including our capacity to empathize—is a natural outgrowth or inheritance of behavior from our closest evolutionary relatives. It’s now indisputable that we share moral faculties with other species. (de Waal, 2006; Kropotkin, 1902; Trivers, 1971; Katz, 2000; Gintis, 2005; Hauser, 2006)

Following Darwin, highly sophisticated studies by biologists Robert Boyd and Peter Richerson posit that large-scale cooperation within the human species—including with genetically unrelated individuals within a group—was favored by selection. (Hauser, 2006, p. 416) There were evolutionary (survival) benefits in coming to grips with others.

If morality is rooted in biology, in the raw material or building blocks for the evolution of its expression, we now have a pending fortuitous marriage of hard science and secular morality in the most profound sense. The details of the social neuroscientific analysis supporting these assertions lie outside this paper but suffice it to note that it’s persuasive, proliferating, and exciting. (Jackson, 2004 and 2006; Lamm, 2007)

That said, one of the most vexing problems that remains to be explained is why so little progress has been made in extending this orientation to those outside certain in-group moral circles. That is, given a world rife with overt and structural violence, one is forced to explain why our moral intuition doesn’t produce a more ameliorating effect, a more peaceful world. Iacoboni suggests this disjuncture is explained by massive belief systems, including political and religious ones, operating on the reflective and deliberate level. These tend to override the automatic, pre-reflective, neurobiological traits that should bring people together.

Thus a few cautionary notes are warranted here. The first, then, is that social context and triggering conditions are everything because where there is conscious and massive elite manipulation, it becomes exceedingly difficult to get in touch with our moral faculties. As Albert cautions, circumstances may preclude and overwhelm our perceptions, rendering us incapable of recognizing and giving expression to moral sentiments (Albert, n.d.; and also, Pinker, 2002). For example, the fear-mongering of artificially created scarcity may attenuate the empathic response.

The second is Hauser’s (2006) observation that proximity was undoubtedly a factor in the expression of empathy. In our evolutionary past “there were no opportunities for altruism at a distance” and therefore the emotional intensity was/is lacking. This can’t be discounted but, given some of the positive dimensions of globalization, the potential for identifying with the “stranger” has never been more robust. For examples of help extended to strangers that wasn’t available in our evolutionary past, including blood donations, Holocaust rescuers, adoption, and filing honest tax returns, see Barber (2004).

Finally, as Preston (2006-2007; and also, in press) suggests, risk and stress tend to suppress empathy whereas familiarity and similarity encourage the experience of natural, reflexive empathy. This formidable but not insurmountable challenge warrants further research into how this “out-group” identity is created, reinforced, and its influence diluted.

The concept of empathy was first discussed by the German psychologist Theodore Lipps in the 1880s. He introduced the term “einfuhlung” (in-feeling) as a way of describing one person’s affective response to another person’s experience.

Empathy is not synonymous with compassion, shared suffering or sympathy with another’s pain. Limited to the former, one would be paralyzed by “over-identification” and the inability to distinguish oneself from the other’s distress. At a minimum, it requires being able to grasp another’s feeling state, to put oneself in the place of another. This necessitates making a distinction between self and others by employing the cognitive capacity for detachment in order to act on that perception. (Hardee, 2003)

We know from neuroscientific empathy experiments that the same affective brain circuits are automatically mobilized upon feeling one’s own pain and the pain of others. Through brain imaging, we also know that separate neural processing regions then free up the capacity to take action. As Decety notes, empathy then allows us to “forge connections with people whose lives seem utterly alien from us.” (Decety, 2007) Where comparable experience is lacking, this “cognitive empathy” builds on the neural basis and allows one to “actively projects oneself into the shoes of another person,” by trying to imagine the other person’s situation. (Preston, in press) Empathy is “other directed” and recognizes the other’s humanity. But, again, why the disjuncture? What can we expect from this potentially transforming synthesis?

Hauser, as I read his exposition of a “universal moral grammar,” posits a more neutral or benign process at work. Given a moral grammar hard wired into our neural circuit via evolution, this neural machinery precedes conscious decisions in life-and-death situations. However, we observe “nurture entering the picture to set the parameters and guide us toward the acquisition of particular moral systems.” At other points he suggests that environmental factors can push individuals toward defective moral reasoning, and the various outcomes for a given local culture are virtually limitless. (Hauser, 2006) For me, this discussion of cultural variation fails to give sufficient attention to the socioeconomic variables responsible for shaping the culture.

Cohen and Rogers, in parsing Chomsky’s critique of elites, note that “Once an unjust order exists, those benefiting from it have both an interest in maintaining it and, by virtue of their social advantages, the power to do so.” (For a concise but not uncritical treatment of Chomsky’s social and ethical views, see Cohen, 1991.)

Clearly, the vaunted human capacity for verbal communication cuts both ways. In the wrong hands, this capacity is often abused by consciously quelling the empathic response. When de Waal writes, “Animals are no moral philosophers,” I’m left to wonder if he isn’t favoring the former in this comparison. (de Waal, 2000)

One of the methods employed within capitalist democracies is Chomsky and Herman’s “manufacture of consent,” a form of highly sophisticated thought control. Potentially active citizens must be “distracted from their real interests and deliberately confused about the way the world works.” (Cohen, 1991; Chomsky, 1988)

For this essay and following Chomsky, I’m arguing that the human mind is the primary target of this perverse “nurture” or propaganda, in part because exposure to certain new truths about empathy—hard evidence about our innate moral nature—poses a direct threat to elite interests. That is, given the apparent universality of this biological predisposition toward empathy, we have a potent scientific baseline upon which to launch further critiques of this manipulation.

First, the insidiously effective scapegoating of human nature that claims we are motivated by greedy, dog-eat-dog “individual self-interest is all” is undermined. Stripped of yet another rationalization for empire, predatory behavior on behalf of the capitalist mode of production becomes ever more transparent.

Second, for many people, the basic incompatibility between global capitalism and the lived expression of moral sentiments may become obvious for the first time. (Olson, 2006, 2005) For example, the failure to engage this moral sentiment has radical implications, not the least being consequences for the planet. Researchers at McGill University (Mikkelson, 2007) have shown that economic inequality is linked to high rates of biodiversity loss. The authors suggest that economic reforms may be the prerequisite to saving the richness of the ecosystem and urge that “. . . if we can learn to share the economic resources more fairly with fellow members of our own species, it may help to share ecological resources with our fellow species.” While one hesitates imputing too much transformative potential to this emotional capacity, there is nothing inconsistent about drawing more attention to inter-species empathy and eco-empathy. The latter may be essential for the protection of biotic communities.

Third, learning about the conscious suppression of this essential core of our human nature begs additional troubling questions about the motives behind other elite-generated ideologies, from neo-liberalism and nationalism to xenophobia and the “war on terror.” Equally alarming for elites, awareness of this reality contains the potential to encourage “destabilizing” but humanity-affirming cosmopolitan attitudes toward the faceless “other,” both here and abroad. In de Waal’s apt words, “Empathy can override every rule about how to treat others.”

Finally, as de Waal admonishes, “If we could manage to see people on other continents as part of us, drawing them into our circle of reciprocity and empathy, we would be building upon rather than going against our nature.” (de Waal, 2005) An ethos of empathy is an essential part of what it means to be human. We’ve been systematically denied a deeper and more fulfilling engagement with this moral sentiment. I would argue that, paradoxically, the relative absence of widespread empathic behavior is in fact a searing tribute to its potentially subversive power.

Is it too much to hope that we’re on the verge of discovering a scientifically based, Archimedean moral point from which to lever public discourse toward an appreciation of our true nature, which in turn might release powerful emancipatory forces?


Dana Dunn, Marco Iacoboni, Kathleen Kelly, Stephanie Preston and Joel Wingard provided helpful comments on an earlier version of this paper. Thanks, per usual, to Mickey Ortiz.


Gary Olson, Ph.D., chairs the Political Science Department at Moravian College in Bethlehem, PA. He may be reached at:

References Cited

Albert, M. (n.d.) “Universal Grammar and Linguistics,”

Barber, N. (2004) Kindness in a Cruel World. New York: Pantheon, pp. 203-231.

Chomsky, N. (1971) Human Nature: Justice versus Power, Noam Chomsky debates Michel Foucault.

Chomsky, N. (1988) Language and Problems of Knowledge: The Managua Lectures. Cambridge, MA: MIT Press.

Chomsky, N. (2005a) “What We Know,” Boston Review (Summer)

Chomsky, N. (2005b) “Universals of Human Nature,” Psychotherapy and Psychomatics, 74.

Chomsky, N., Herman, E. (1988) Manufacturing Consent: The Political Economy of the Mass Media. New York: Pantheon.

Cohen, J., Rogers, J. (1991) “Knowledge, Morality and Hope: The Social Thought of Noam Chomsky,” New Left Review, 187, pp. 5-27.

Decety, J. (2006) “Mirrored Emotion,” Interview, The University of Chicago Magazine, 94, 4, pp. 1-9.

de Waal, F.B.M. (1996) Good Natured: The Origins of Right and Wrong in Primates and Other Animals. Cambridge, MA: Harvard University Press.

de Waal, F.B.M. (2006) Primates and Philosophers: How Morality Evolved. Princeton, NJ: Princeton University Press.

de Waal, F.B.M. (2005-06) “The Evolution of Empathy,” Greater Good, Fall-Winter, pp. 8-9.

Gintis, H., Bowles, S., Boyd, R., and Fehr, E. (2004) “Explaining altruistic behavior in humans,” Evolution and Human Behavior, 24, pp. 153-172.

Gintis, H., Bowles, S., Boyd, R., and Fehr, E. (2005) Moral Sentiments and Material Interests. Cambridge, MA: MIT Press.

Hardee, J. T. (2003) “An Overview of Empathy,” The Permanente Journal, 7, 4, pp. 1-10.

Hauser, M. D. (2006a) Moral Minds, New York: Harper Collins.

Hauser, M. D. (2006b) “The Bookshelf Talks with Marc Hauser,” American Scientist,

Iacoboni, M. (2007) “Neuroscience Will Change Society,” EDGE, The World Question Center.

Jackson, P. L., Meltzoff, A. N., and Decety, J. (2004) “How do we perceive the pain of others?” Neuroimage, 125, pp. 5-9.

Jackson, P. L., Rainville, P., and Decety, J. (2006) “To what extent do we share the pain of others?” PAIN, 125, pp. 5-9.

Jensen, R. (3/20/02) “The Politics of Pain and Pleasure.” Counterpunch.

Katz, L. D., ed. (2000) Evolutionary Origins of Morality. Bowling Green, OH: Imprint Academic.

Kropotkin, P. 1972 (1902) Mutual Aid: A Factor in Evolution. New York: New York University Press.

Lamm, C., Batson, C., and Decety, J. (2007) “The Neural Substrate of Human Empathy: Effects of Perspective-taking and Cognitive Appraisal,” Journal of Cognitive Neural Science, 19: 1, pp. 42-58.

Mikkelson, G. M., Gonzalez, A., and Peterson, G. D. (2007) “Economic Inequality Predicts Biodiversity Loss,” PLoS ONE 2 (5):e444.doi:10.1371/journal.pone.0000444.

Olson, G. (2005) “Scapegoating Human Nature,” ZNet, 11/30/05.

Olson, G. (2006) “Graduates face choice between love or ‘selling out.’” ZNet Commentary.

Pinker, S. (2002) The Blank Slate. New York: Viking.

Preston, S. and de Waal, F.B.M. (2002) “Empathy: Its ultimate and proximate bases,” Behavior and Brain Sciences, 25, pp. 1-72.

Preston, S. (2006-2007) “Averting the Tragedy of the Commons,” SHIFT, 13, pp. 25-28.

Preston, S., Bechara, A., Damasio, H., Grabowski, T. J., Stansfield, S. M., and Damasio, A. R. (in press) “The Neural Substrates of Cognitive Empathy.” Social Neuroscience.

Solomon, N. (4/17/03) “Media and the Politics of Empathy,” Media Beat.

Trivers, R. (1971) “The evolution of reciprocal altruism,” Quarterly Review of Biology, 46, pp. 35-57.



Manufacturing indifference: searching for a new ‘propaganda model’

by Danny Schechter, Media Channel

Twenty years ago, a professor of finance at the Wharton School in Philadelphia and a far better known professor of linguistics at MIT set out to come with a way to explain how our media really works.Rather than offer a case study of coverage of one issue, or an analysis of this or that flaw or media “mistake,” they set out to try to make sense of the way the media functions as a “system” what rules govern the behavior of media institutions in reporting on crisis abroad. They didn’t call it a theory because they believed they were not being speculative but factual.

They came up with what they called a “model,” not of journalism, but of propaganda.

The ambitious book, since revised, explained their “Propaganda Model.” It’s called, Manufacturing Consent: The Political Economy of the Mass Media. It became a best seller among a public angry with the news we are getting and popular with media students worldwide who saw that there was now a systematic way to analyze media performance in a structural way. It’s still in print and still provoking controversy.

The author’s names are Edward Herman, and Noam Chomsky, both considered intellectual heroes and heavyweights among generations of rebels and critics worldwide.

At the same time, despite the many scholars who have validated it. even with some nit picks, their “model” is ignored in most journalism schools and newsrooms because its real focus is on the powers behind the media and how they shape it to serve their own interest.

Many of the mainstream journalists who even know about it dismiss it as a “conspiracy theory,” even though Chomsky is a well-known critic of conspiracy theorizing. (This is like that old joke in which someone says they are an “anti-communist” only to be told, “I don’t care what kind of communist you are.”)

This past week, I spoke at a conference in Canada, not the US of course, where its impact is widely appreciated, still debated and updated. Still, there was only one mainstream corporate journalist there, Antonia Zerbisias, the always insightful media columnist of the Toronto Star who explained the “model’s focus on the “filters” that much news has to pass through.

“Stripped down for purposes of, as Chomsky would say, typical media “concision,” they are: ownership interests, advertiser concerns, the nature of journalists’ sources, flak (or negative feedback) and ideology.”

In a talk to a conference plenary, Zerbisias smiled before pronouncing that the model is “true.” There it is- a media veteran said it!

True-but not necessarily up to date in this new ever changing media era of diverse technologies, major outlets losing audience and credibility, increasing top-down control by conglomerized monopolies, vast information available on the internet, increasing media production by citizens and media makers, and growing disenchantment with a media that does more selling than telling.

Of course, media outlets have an ideological orientation that usually conforms with the interests of their governments. Journalists who challenge it are often marginalized, ignored or fired. I have documented that in my books and film WMD about the deplorable media coverage of the Iraq war. I am not the only one to argue that there was complicity and collaboration between a servile press corps and the Bush Administration that we both cheerleading for war.

There are two other aspects to this that needs to be examined including top-down coercion as when politically motivated moguls like Rupert Murdoch or Silvio Berlusconi or Conrad Black buy a media outlet and discharge journalists with whom they disagree.

There has just been a worrisome recent development at the one media outlet in the world known for its independence, AlJazeera where a new board has been named with a gutsy independent journalist replaced as managing director by a former Ambassador to Washington. You just know what that will result in-Foxeera, was the formulation coined by one reader.

In some countries, media dissenters are jailed or even killed. That’s why it was suggested at the conference that the title Manufacturing Consent today should be modified for “Manufacturing Compliance.” Increasingly governments don’t care what people think at all– or if they consent-just that they go along with the program by hook, crook or club. Most prefer that we don’t vote at all. That’s why elections are treated as sports events. The non-voters increasingly outnumber whose who cast ballots.

Even more distressing is the tend towards the depoliticalization of politics through the merger of showbiz and newsbiz to assure that much of the media agenda is noisy and negative, stripped of all meaning: superficial, often celebrity-dominated with little in-depth explanatory or investigative journalism. They would rather market American Idol as the American Ideology. To them, the only “hegemony” in Canada is its beer and hockey.

The people who run our media are, after all, in the end, promoting a culture of consumption, not of engaged citizenship. They want eyeballs for advertisers, not activists to promote change. The sound-bytes presented as substance are there for entertainment, not illumination. It’s heat, not light, all the way

So truth be told, the real propaganda in an era where with more pundits than journalists, is less real coverage. It is pervasive and invisible at the same time-omission more than commission. They want to dumb us down, not smarten us up. They foster passivity, skepticism and resignation. Forget beliefs of any kind-just buy, buy, buy. Why even use deception when distraction works just as well?

Yes, the lack of coverage of East Timor that Noam Chomsky railed against was atrocious, as is today’s war coverage. but so is the absence of reporting on the devolution of democracy and much of the suffering in our own country.

Perhaps the more appropriate title in what Detroit calls a “new model year,” is “Manufacturing Indifference.”


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